LUXE Digital Campaigns | Frequently Asked Questions
Find answers about LUXE partner content, submission requirements, and digital campaign details.
General Digital Campaigns
- When will materials be due for my campaign?
- What are the image requirements for my campaign?
- Can a UTM be used for my campaign URL click through link?
- How long does my campaign run?
- How will I receive reporting with my campaign metrics?
LUXE Social Campaigns
- What assets are required for my social campaign?
- Can I use a video instead of images for my social post or ad campaign?
- Will my social profile be tagged in the ad campaign caption?
- Who is the targeted audience for my social ad campaign?
- Where can I see my social ad once its live?
LUXE Newsletters
- What assets are required for my LUXE sponsored newsletter?
- Will the sponsored newsletter template support vertical/portrait images?
- Are sponsored newsletter CTA buttons customizable?
- What assets are required for the editorial newsletter sponsorship placement?
- How long does my sponsored placement run in The LUXE List or LUXE at Home newsletter?
- Are editorial newsletter CTA buttons customizable?
- Can I use a video or gif instead of images in the newsletters?
- How do I sign up for LUXE newsletters?
LUXE Articles
- What assets are required for my native article?
- What are the images requirements for a native article?
- When will I received a preview of my article?
- How long will my native article be available on the website?
- Why is the article content not showing for me on the LUXE website?
- How will my native article be promoted?
LUXE Banners
- What assets are required for my banners?
- What is the difference between the homepage takeover first impression leaderboard and ROS banner?
- Why do I need to add a border on my ROS banner creative?
- Why is my banner not showing on the LUXE website?
🔍 General Digital Campaigns
When will materials be due for my campaign?
After your media plan or contract is finalized, our project management team will create a unique submission form for your campaign. They will contact to you by email with the due date and a link to upload materials. Timelines will vary based on design, editorial or scheduling needs for your campaign. Lead times for social campaign materials will typically be a minimum of 10 business days while homepage takeovers, sponsored newsletters, and custom articles require 4-6 weeks.
What are the image requirements for my campaign?
As a best practice, high-resolution, clean images without any copy or branding are requested. Images should be professionally shot, showcasing lifestyle or room settings with bright colors and unique interior or architectural features. Silo images and images featuring people or animals will not be selected. The image specs for your campaign are listed within your custom submission form and can also be found in the related Knowledge Base article.
Can a UTM be used for my campaign URL click through link?
While UTM links are acceptable for social campaigns, website banners, and native articles, it is recommended to refrain from using bitly links in email communications.
How long does my campaign run?
Campaigns will go live on the scheduled run date. Durations vary by campaign type and details can also be found in the related Knowledge Base article.
How will I receive reporting with my campaign metrics?
After the completion of your campaign, your Sales Director will touch base with you directly with reporting. KPI’s vary by campaign and details can also be found in the related Knowledge Base article.
🔍 FAQ’s: LUXE Social Campaigns
What assets are required for my social campaign?
The materials needed for your campaign are listed within your custom submission form and can also be found in these related Knowledge Base articles.
LUXE Targeted Social Ad Guidelines
Can I use a video instead of images for my social post or ad campaign?
If you opt for a video, please ensure it is 1080x1350px, in mp4 format, and under 1 min in length. Please note, Meta has different settings for targeted ad videos that will not support audio.
Will my social profile be tagged in the ad campaign caption?
Unlike social post captions that do have the ability to include text tags, Meta has different settings for targeted ad captions that will not support text tags. Your social ad will include a click through link to your preferred landing page.
Who is the targeted audience for my social ad campaign?
Social ads are targeted to engaged LUXE social media followers, website visitors and very specific lookalike audiences. Beginning on the scheduled run date, the platform will deliver the ad to the targeted group audience. Geo-targeting parameters can be applied upon request.
Where can I see my social ad once its live?
Beginning on the scheduled run date, the platform will deliver the ad to the targeted group audience. Social ads are targeted to engaged LUXE social media followers, website visitors and very specific lookalike audiences.
🔍 FAQ’s: LUXE Newsletters
What assets are required for my LUXE sponsored newsletter?
The materials needed for your newsletter are listed within your custom submission form and can also be found in this related Knowledge Base article.
LUXE Sponsored Newsletter Guidelines
Will the sponsored newsletter template support vertical/portrait images?
LUXE newsletters are branded templates with a set layout and image height restriction. Our best practice is to use 1200x700px high resolution horizontal images. The sponsored newsletter includes four image placements, with a maximum height allowance of up to 1000px to maintain optimal viewing on mobile devices.
Are sponsored newsletter CTA buttons customizable?
The LUXE newsletters are branded templates with a set layout, font style, and color scheme. The CTA buttons at the bottom and bottom of the newsletter may be customized to fit a single line of text when viewed on mobile devices and the placement will need to remain as shown in your proof.
What assets are required for the editorial newsletter sponsorship placement?
The materials needed for your newsletter are listed within your custom submission form and can also be found in this related Knowledge Base article.
LUXE Editorial Newsletter Sponsorship Guidelines
How long does my sponsored placement run in The LUXE List or LUXE at Home newsletter?
The sponsored placement within the LUXE newsletter is time based, which means it will only appear on the scheduled date and will expire at the end of that day. When you access the newsletter via email or a browser link, the sponsored placement currently being served will display in the designated module. The placements are served via a dynamic advertising platform, rather than permanently embedded in a specific newsletter edition.
Are editorial newsletter CTA buttons customizable?
The LUXE List and LUXE at Homes newsletters are branded templates with a set layout, font style, and color scheme. The button text will be “LEARN MORE” in the sponsorship placement and the button placement, color and text will need to remain as shown in your proof.
Can I use a video or gif instead of images in the newsletters?
LUXE newsletters will support static images only. Please refer to your custom submission form or related Knowledge Base article to determine the image specs required for your placement.
How do I sign up for LUXE newsletters?
To subscribe to the LUXE newsletters, sign up here. Ensure you opt in through the confirmation email to complete your subscription.
🔍 FAQ’s: LUXE Articles
What assets are required for my native article?
The materials needed for your article are listed within your custom submission form and can also be found in this related Knowledge Base article.
LUXE Native Article Guidelines
What are the images requirements for a native article?
As a best practice, high-resolution, clean images without any copy or branding are requested. Images should mirror the look and feel of the LUXE social media feeds. An emphasis on natural and authentic settings is encouraged over overtly promotional contexts. Silo images and images featuring people or animals will not be selected. The LUXE editorial team will have final approval on content and imagery to ensure brand alignment and consistency.
When will I received a preview of my article?
After the LUXE editor reviews your materials submission, the point of contact provided on the form will be contacted directly with any questions and a draft of the article for review and approval prior to the scheduled run date.
How long will my native article be available on the website?
Your native article lives on the LUXE website for 12 months. It will be featured for a duration of two weeks, rotating in the Partner Content sections of designated LUXE website channels.
Why is the article content not showing for me on the LUXE website?
The native article is indexed as advertising. Please note that ad blockers or specific network settings on your device may hinder the display of the article. To ensure the article loads correctly on the website, the viewer may need to disable these settings.
You may need to refresh the homepage multiple times to see your native article appear in the Partner Content section.
How will my native article be promoted?
LUXE will actively promote your article through our social media platforms using a Meta advertisement, ensuring it meets its guaranteed KPI's.
🔍 FAQ’s: LUXE Banners
What assets are required for my banners?
The materials needed for your banner are listed within your custom submission form and can also be found in these related Knowledge Base articles.
LUXE Homepage Takeover Guidelines
What is the difference between the homepage takeover first impression leaderboard and ROS banner?
The First Impression leaderboard is a custom-built banner developed by the LUXE creative team and the ROS banners are client supplied creatives. The materials needed for your homepage takeover are listed within your custom submission form and can also be found in the related Knowledge Base article.
Why do I need to add a border on my ROS banner creative?
If the background of your banner ad is white, please add a 1x1 pixel border to enhance visibility.
Why is my banner not showing on the LUXE website?
The ROS banners are indexed as advertising. Please note that ad blockers or specific network settings on your device may hinder the display of these ads. To ensure the banner loads correctly on the website, the viewer may need to disable these settings.