LUXE On-Location Video Guidelines
Learn how to prepare for your on-location video with best practices, content guidelines, and submission requirements.
After your media plan or contract is finalized, our project management team will create a unique submission form for your video. They will contact to you by email with the due date and a link to upload materials. On-location video productions are custom projects developed in creative partnership with the LUXE video team. Your topic should keep in mind the LUXE audience.
Example On-Location Video: View Here
📑 Assets required for your submission form
To complete your submission form, the following assets and information are needed:
- Goals: press release, reference materials, or creative brief for your video concept
- On-camera personalities: identify names, titles, and content topics for each voice that may participate in the video
- Location: provide the address of locations if available
🔗 Guidelines regarding content and scheduling
After reviewing your submission form, our video production manager will provide available dates for a pre-production call and potential film dates. The pre-call will be held with the production team or brand editor, if there is editor involvement, and should include any creative voices that need to be present during the planning stages of your video. This call will be a collaborative effort to further develop your concept and work through logistics for the shoot.
📈 Key Performance Indicator (KPI) and reporting
Impressions: 100k+ social media plays
Your final video lives on the DESIGNTV platform for 1 year. Additionally, DESIGNTV will actively promote your segment through LUXE’s social media platform to ensure it meets its guaranteed KPI's. After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly for reporting.