LUXE Instagram Guidelines
Learn how to prepare your partner content for LUXE Interiors + Design Instagram campaigns with best practices on image quality, copy guidelines, and submission requirements.
After your media plan or contract is finalized, our project management team will create a unique submission form for your campaign. They will contact to you by email with the due date and a link to upload materials. For detailed insights regarding your Instagram campaign, please select one of the links below to explore this article further.
LUXE Instagram Collab Takeover
LUXE Sponsored Instagram Post
The LUXE Instagram account stands out as its primary platform for exceptional imagery. Content should align with the LUXE brand identity and focus on a theme that is relevant, informative, and engaging for the audience.
Example LUXE Sponsored Instagram Post: View Here
📑 Assets required for your submission form
To create your Instagram post, the following assets are needed:
- Image: 1-5 images without copy or branding
- Caption: 150-200 characters, 2-3 hashtags
- URL: website for link in bio
- Company Instagram Account: URL preferred
- Photographer Instagram Account (if applicable): URL preferred
🖼️ What you need to know about image quality
As a best practice, high-resolution, clean images without any copy or branding are requested. Images should be professionally shot, showcasing lifestyle or room settings with bright colors and unique interior or architectural features.
Images should be sharp and well-lit to catch the viewer's attention. Images that are underlit or have harsh shadows can lose detail and appear less professional. Ensure the main subject of your photo is clear and well-positioned. We recommend following the rule of thirds, a photographic guideline that divides an image into nine parts using two horizontal and two vertical lines. Placing subjects at these intersections or lines makes photos more engaging.
Image Specifications:
- Image Resolution: 1080x1350px, vertical 4:5 ratio
- Maximum File Size: 30 MB
- Preferred File Types: JPG, PNG
🔗 Guidelines regarding content and links
LUXE editors will ensure the content remains clear and concise. Please note, silo images and images featuring people or animals will not be selected. For carousel posts, please make sure that all images submitted adhere to the same specifications. When an image carousel is used for your post, the caption shown will be the same for each image. Caption may include text tags and UTM links are accepted.
📈 Key Performance Indicator (KPI) and reporting
Instagram posts have impression based goals. After the completion of your campaign, your Sales Director will touch base with you directly with reporting.
LUXE Sponsored Instagram Reel
The LUXE Instagram account stands out as its primary platform for exceptional imagery. Content should align with the LUXE brand identity and focus on a theme that is relevant, informative, and engaging for the audience.
Example LUXE Sponsored Instagram Reel: View Here
📑 Assets required for your submission form
To create your Instagram reel post, the following assets are needed:
- Thumbnail image: 1080x1920px
- Video: 1080x1920px, vertical 9:16 ratio
- Caption: 150-200 characters, 2-3 hashtags
- URL: website for link in bio
- Company Instagram Account: URL preferred
- Photographer Instagram Account (if applicable): URL preferred
🖼️ What you need to know about image quality
As a best practice, high-resolution, clean images without any copy or branding are requested. Images should be professionally shot, showcasing lifestyle or room settings with bright colors and unique interior or architectural features.
Images should be sharp and well-lit to catch the viewer's attention. Images that are underlit or have harsh shadows can lose detail and appear less professional. Ensure the main subject of your photo is clear and well-positioned. We recommend following the rule of thirds, a photographic guideline that divides an image into nine parts using two horizontal and two vertical lines. Placing subjects at these intersections or lines makes photos more engaging.
Thumbnail Image Specifications:
- Image Resolution: 1080x1920px, vertical 9:16 ratio
- Maximum File Size: 30 MB
- Preferred File Types: JPG, PNG
Video Specifications:
- Reel Specs: 1080x1920px, vertical 9:16 ratio
- Reel Length: under 90 seconds
- Maximum File Size: 30MB
- Preferred File Type: mp4
🔗 Guidelines regarding content and links
LUXE editors will ensure the content remains clear and concise. To ensure your thumbnail image is also shown accurately on the main Instagram grid, please place any key elements or focal points in the central 4:5 safe zone. Caption may include text tags and UTM links are accepted.
📈 Key Performance Indicator (KPI) and reporting
Instagram posts have impression based goals. After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly with reporting.
LUXE Sponsored Instagram Takeover
The LUXE Instagram account stands out as its primary platform for exceptional imagery. Content should align with the LUXE brand identity and focus on a theme that is relevant, informative, and engaging for the audience.
Example LUXE Sponsored Instagram Takeover: View Here
📑 Required Assets for Submission
To create your Instagram takeover, the following assets are needed:
- Images: 3 images without copy or branding
- Captions: 3 captions, 150-200 characters, 2-3 hashtags
- URL’s: 3 website URL’s for link in bio
- Company Instagram Account: URL preferred
- Photographer Instagram Account (if applicable): URL preferred
🖼️ What you need to know about image quality
As a best practice, high-resolution, clean images without any copy or branding are requested. Images should be professionally shot, showcasing lifestyle or room settings with bright colors and unique interior or architectural features.
Images should be sharp and well-lit to catch the viewer's attention. Images that are underlit or have harsh shadows can lose detail and appear less professional. Ensure the main subject of your photo is clear and well-positioned. We recommend following the rule of thirds, a photographic guideline that divides an image into nine parts using two horizontal and two vertical lines. Placing subjects at these intersections or lines makes photos more engaging.
Image Specifications:
- Image Resolution: 1080x1350px, vertical 4:5 ratio
- Maximum File Size: 30 MB
- Preferred File Types: JPG, PNG
🔗 Guidelines regarding content and links
LUXE editors will ensure the content remains clear and concise. Please note, silo images and images featuring people or animals will not be selected. Captions may include text tags and UTM links are accepted.
📈 Key Performance Indicator (KPI) and reporting
Instagram posts have impression based goals. After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly with reporting.