LUXE Editor-Led Social Series Guidelines
Learn how to prepare your partner content for LUXE social posts with best practices on image quality, copy guidelines, and submission requirements.
After your media plan or contract is finalized, our project management team will create a unique submission form for your campaign. They will contact you by email with the due date and a link to upload materials. Timelines will vary based on design, editorial or scheduling needs for your campaign. Lead time for materials will typically be 4-5 weeks.
The LUXE Editor-Led Social Series consists of three sponsored posts, one for each platform: Instagram, Pinterest, and LinkedIn. Content should align with the LUXE brand identity and focus on a theme that is relevant, informative, and engaging for the LUXE audience.
Example LUXE Sponsored Social Posts: View Here
📑 Assets required for your submission form
To create your social posts, the following assets are needed:
- Images: 5-10 images without copy or branding
- Topic details: press release or reference materials for the editor
- URL: website link for click through
- Company Instagram, Pinterest, and LinkedIn Accounts: URL preferred
🖼️ What you need to know about image quality
As a best practice, high-resolution, clean images without any copy or branding are requested. Images should be professionally shot, showcasing lifestyle or room settings with bright colors and unique interior or architectural features.
Images should be sharp and well-lit to catch the viewer's attention. Images that are underlit or have harsh shadows can lose detail and appear less professional. Ensure the main subject of your photo is clear and well-positioned. We recommend following the rule of thirds, a photographic guideline that divides an image into nine parts using two horizontal and two vertical lines. Placing subjects at these intersections or lines makes photos more engaging.
Image Specifications:
- Instagram Image: 1080x1350px, vertical 4:5 ratio (main grid safe zone),
- Instagram Reel: 1080x1920px, vertical 9:16 ratio, under 90 seconds
- Pinterest Image: 1000x1500px, vertical
- LinkedIn Image: 1104x736px, horizontal recommended
- Maximum File Size: 30 MB
- Preferred File Types: JPG, PNG
🔗 Guidelines regarding content and links
LUXE editors will ensure the Instagram, Pinterest, and LinkedIn content remains clear and concise. Please note, silo images and images featuring people or animals will not be selected. Pinterest and LinkedIn posts will feature a single image. When an image carousel is used for your Instagram post, the caption shown will be the same for each image. Captions may include text tags and UTM links are accepted.
Instagram, Pinterest, and LinkedIn detect AI by scanning hidden file data. If your image has been edited with AI, the platforms may add an “AI Content” or “AI Info” label to your placement.
📈 Key Performance Indicator (KPI) and reporting
Impressions: 300k (this figure represents the total combined metrics from all three platform posts)
After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly with reporting.