LUXE DESIGNTV Interview Guidelines
Learn how to prepare for DESIGNTV interviews with best practices on image quality, content guidelines, and submission requirements.
After your media plan or contract is finalized, our project management team will create a unique submission form for your video. They will contact to you by email with the due date and a link to upload materials. The DESIGNTV interview features a remotely recorded conversation with a LUXE editor, produced by our in-house video team. Your topic should focus on a theme that is relevant, informative, and engaging for the LUXEaudience.
Example LUXE DESIGNTV Interview: View Here
📑 Assets required for your submission form
Your responses in the submission form will guide the content and interview questions developed in advance. To complete the submission form, the following assets and information are needed:
- Topic to be discussed in the video (product, collection, initiative, etc.)
- Key talking points
- Press release and/or reference materials, as applicable to your video content
- Images: a minimum of 10 images without copy or branding
- Video: relevant video footage if available
- On-camera rep: name, title, and email address for calendar invitation
🖼️ What you need to know about image quality
As a best practice, high-resolution, clean images without any copy or branding are requested. Images should be professionally shot, showcasing lifestyle or room settings with bright colors and unique interior or architectural features.
Image Specifications:
- Image Resolution: 3840x2160px or better
- Preferred File Types: png, jpg, tiff
🔗 Guidelines regarding content and scheduling
LUXE editors will ensure the content remains clear and concise with a length of 5-10 minutes maximum. Our video production manager will reach out via email with interview questions and scheduling details. There is no pre-call needed prior to filming.
Recording Platform:
We use Riverside.fm for all remote interviews, the recording will take no more than 20 minutes to complete. When selecting a recording location, please consider your connectivity, lighting, and audio in advance to ensure time for troubleshooting. Guests may join the recording using either a laptop or a phone; participation from an iPhone is highly recommended.
Please note any set premiere or social dates on your submission form and our video production manager will provide available call dates for scheduling.
📈 Key Performance Indicator (KPI) and reporting
Impressions: 50k+ social media plays
Your interview lives on the DESIGNTV platform for 1 year. Additionally, DESIGNTV will actively promote your segment through LUXE’s social media platform to ensure it meets its guaranteed KPI's. After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly with reporting.